Tag Archives: ribbon cutting

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bluebonnet beer company: boozy fun found down I-35

By Tyler Malone

Texas if full of thirsty people, so locally crafted beer (not just something shipped in from some exotic place like Houston) is on the move down I-35, north to the city of America’s weirdest bats and best beers. This past Tuesday was the ribbon cutting at Bluebonnet Beer Company, a brewery run by David Hulama, a man who’s damn proud to be filling glasses with his own beer and doing his own damn thing.

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It’s rare to hear people say that they don’t like beer, or that they don’t drink the goodness on a daily basis, or who use the phrase microbrew, but that’s Round Rock, a city wide-eyed for the future and what businesses such as Bluebonnet Beer Company will bring. More than a few city employees and Round Rock locals were more than elated to dive into more than a few pours of one-man-made craft beer. Their genuine reactions were something savory. Women who only drink Muscat wine and men who haven’t graduated from blue and silver Keystone cans since high school walked through the brewery’s bay door and into a mystical place like Narnia, a wondrous world where what’s ordinary is new and strange and a challenge. “Oh, this is how beer can taste!” Saliently, in the new brewery in the wild woods past Austin, I hung out with people who were having fun. They were celebrating at a boozy feast, something sort of a fully clothed mythical orgy of good times.

Bluebonnet Beer Company is something of a rarity in the Austin area, where breweries vie for pilsner supremacy and IPA dominance, with subtle distinctions between taste but deep arbitrarily fraternal lines alliances drawn. Bluebonnet is one man with a few tanks and a drive to make beer to share with thirsty humans, it’s pretty as idealistic as brewing can get. The platitude “I make beer I want to drink” was never spoken by Mr. Hulama, because the act of crafting beer is enough, not marketing, not causing a fuss by comparing styles or demarcations, just creation. The best thing anyone can do is head over to Bluebonnet’s tasting room and drink, talk, share the wealth of knowledge that beer lovers keep on their tongues.

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When Bluebonnet beer pictures sprinkled Instagram feeds, a few people asked about where this place was, but more asked how the beers were. It’s strange, wanting someone to motivate you with their opinions instead of immediately wanting to experience it for themselves. Experiment, nuance, intrinsic happiness, all that’s too much of that is missing when it comes to Austin beer. The hype and criticism hinders putting lips onto a glass and having a drink. Beer is that simple, but the culture isn’t. We are alive here on Earth, drink! It’s that simple.

Can I like this beer? I don’t know, can you? For the love of beer, expand your world as the universe expands. For the love of beer, drink new beer. Bluebonnet Beer Company will fill you with beer 5 to 8, Friday through Saturday.

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Brewer/proprietor, David Hulama

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