rant of the day – bud light straw-ber-rita

OMG! Have you heard the big news y’all? Those crazy folks over at AB-InBev have done it again and outdid themselves with this one. Seriously, this might be the best news I’ve heard since JT started going on tour again.

Bud Light Straw-ber-rita.

Yes, you heard correctly, strawberry flavored margarita beer stemming from one of the best beers on the planet, Bud Light.

Bud Light description:

Introduced nationally in 1982, Bud Light is brewed with a malt and hops ratio different from Budweiser for a distinctively crisp taste with fewer calories.

What’s that ratio? I must know! Whatever it is, it’s even more perfect with the addition of refined sugar, food dyes and flavor additives. And it’s made with natural flavors, so you KNOW they’re supporting local farmers and using thousands of pounds of pureed strawberries.

“The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we’d tapped into a winning insight we could build on,” said Rob McCarthy , vice president, Bud Light. “Strawberries and margaritas have long gone hand-in-hand. Straw-Ber-Rita is a unique twist on a familiar flavor that only Bud Light Lime can deliver.”

You are so right Rob McCarthy, strawberries and pale lagers have always gone hand-in-hand too so mixing in the margarita aspect is just pure genius. And everybody knows nothing can deliver on that crisp sweet strawberry flavor quite like Bud Light

And look at what those good ol’ boys down in the marketing group did. The name. It’s just so dang cute. Straw-ber-rita. See what they did? They mixed strawberry and margarita to make one word. I think I just peed a little.

I can’t wait to be sipping on this little concoction. In fact, I might get a little crazy and do 50/50 mixes of the lime-a-rita AND straw-ber-rita. Don’t say I won’t!

Local brewers, you better do something to keep up with these crazy brewers at AB-InBev.


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